MARG
AI Product · Founder
AI-powered career guidance for students who have options but no direction.
Hello, I'm
Pallab
Barman
Product & Growth
I turn complex ideas into structured, user-focused products — and turn early traction into repeatable growth. Experience across AI, travel tech, SaaS and startup platforms, spanning product strategy, experimentation, and go-to-market execution.
- 5+Product concepts
- MultipleTeams coordinated
- 200+Client projects (Kyptronix)
- 4Startups supported
Figures reflect scope of involvement across roles.
Worked with
Kyptronix LLP
MARG
Hustlepreneur
Tesseract
IJAIKE
Liberating Solution
About me
Product decisions, not just product features.
My journey into product and growth comes from working closely with clients, developers, designers, marketers and startup founders. Across these experiences, I found that my strongest skill is bringing structure to ambiguity — understanding the real problem, converting it into clear requirements, and coordinating teams toward a practical outcome. Increasingly, that means staying involved past launch: watching how users actually behave, where they drop off, and what moves the numbers that matter.
I've worked on products involving AI career guidance, travel booking, CRM automation, education technology and startup acceleration — and on the growth side of several of these, thinking through acquisition channels, onboarding funnels, activation, and retention. These projects have taught me to define MVPs, map user journeys, write product requirements, prioritise features, run and read experiments, and align product decisions with business and growth goals.
Understand before building
Start with the user's actual constraint, not the feature request.
Prioritise for impact
A defensible sequence beats a long backlog every time.
Measure, learn, compound
Define success and instrument it before launch, then treat every release as an experiment that should teach you something about growth, not just ship a feature.
Featured projects
Selected Work
Zen Cruiser
TravelTech · Product Strategy & Planning
Trip planning that turns scattered ideas into one bookable itinerary.
Closer OS
SaaS · Product Strategy & Planning
A lightweight operating layer for small sales teams that live in spreadsheets.
One EKA
SaaS · Product Strategy & Planning
A digital experience for immigration guidance, language preparation and client support.
Hustlepreneur
Startup Ops · Chief Operating Officer
Turning accelerator support into a repeatable, measurable programme.
Tesseract
Startup Ops · Management — Deputy Head, Paradox'26
Designing large-scale campus events as a repeatable operating system.
What I do
How I Can Contribute
Product Discovery
Digging into user needs and business context before proposing solutions.
Roadmapping & Prioritisation
Turning a backlog of ideas into a sequenced, defensible plan.
User Research
Talking to users and synthesising findings into clear product direction.
Stakeholder Management
Aligning founders, engineers, and designers around one plan.
Go-to-Market Planning
Shaping how a product reaches and lands with its first users.
Growth & Experimentation
Running structured tests on acquisition, activation and retention, and acting on what the data says.
Tools & software
Tools I Use
Figma
Notion
Jira
Trello
Miro
Google Analytics
Excel
Google Sheets
Canva
GitHub
ChatGPT
Looker Studio
n8n
GoHighLevelMy process
How I Work
01
Discover
Understand the user, the objective, and the real problem.
02
Define & Prioritise
Turn findings into a clear, sequenced plan.
03
Build
Coordinate design and engineering to ship the MVP.
04
Measure & Iterate
Track outcomes against the metrics defined upfront, then refine.
Skills & tools
What I bring to a team
Product Management
- Problem framing
- MVP scoping
- Roadmapping
- Prioritisation (RICE)
- PRD writing
- Backlog grooming
Research & Strategy
- User interviews
- Journey mapping
- Persona definition
- Competitive analysis
- Assumption testing
- Metric design
Growth & Experimentation
- Funnel analysis
- A/B testing fundamentals
- Activation & retention metrics
- Acquisition channel evaluation
- Growth loops
- Onboarding optimisation
- Cohort analysis basics
Technical Understanding
- APIs & integrations
- AI product basics
- Web & mobile delivery
- Data & analytics literacy
- Agile ceremonies
Tools
- Figma
- Notion
- Jira
- Trello
- Miro
- Google Analytics
- Excel
- Google Sheets
- Canva
- GitHub
- ChatGPT
- Looker Studio
- n8n
- GoHighLevel
Experience
Where I've worked
Hustlepreneurs by Kyptronix
India
Chief Operating Officer
June 2026 – Present
- Worked on Hustlepreneur by Kyptronix, an initiative for early-stage founders, driving positioning, founder outreach, GTM, marketing, and growth.
- Managed Founder Tank and startup engagement, coordinating events, stakeholders, and founder interactions while helping build a practical support ecosystem across tech, marketing, and investor connections.
Kyptronix LLP
2 years 1 month · India
Subject Matter Expert
June 2025 – Present
- Led requirement discovery, solution framing, proposals and pricing for client projects across web applications, portals, custom software, ecommerce, CRM, AI automation, blockchain and UI/UX.
- Coordinated delivery between clients, designers, marketers and an India-based offshore development team; tracked deliverables and project status.
- Managed concurrent engagements across healthcare/dental, real estate, logistics, legal and HVAC clients; contributed to client retention.
- Coordinated growth programmes (SEO, Performance Max, SMM, AEO, LinkedIn automation) with client reporting.
Web Consultant
September 2024 – June 2025
- Worked on business development and client acquisition, identifying prospects and generating leads through cold calling, LinkedIn Sales Navigator, Apollo, and other outbound channels.
- Consulted with prospects to understand their business needs and recommended suitable web, software, AI automation, CRM, and digital solutions.
- Managed the sales cycle from initial outreach and discovery calls to proposals, negotiations, follow-ups, and closing deals.
- Maintained strong client relationships and collaborated with technical teams to ensure a smooth transition from sales to project execution.
MARG
India
Founder
September 2025 – Present
- Built MARG, a career guidance platform focused on helping students discover suitable education and career opportunities; pre-incubated at Nirmaan, IIT Madras.
- Led product strategy, user research, roadmap planning, and execution, working across technology, AI, business development, and go-to-market.
- Worked closely with developers to translate user needs into product requirements, features, and an evolving product roadmap.
- Developed the business model, positioning, and early-stage GTM strategy while exploring partnerships within the education ecosystem.
Tesseract, IIT Madras
IIT Madras
Coordinator
March 2026 – Present
- Working as part of the Tesseract Council, planning and executing multiple small- to large-scale events end-to-end, covering ideation, team coordination, logistics, promotion, and on-ground execution.
- Served as Event Head for Paradox’26 and Saavan’26, leading event planning, volunteer coordination, participant management, hosting, and execution.
- Led sponsorship outreach and partnerships, engaging with potential sponsors and coordinating requirements to support successful events.
- Currently lead the Multimedia & WebOps department, overseeing event-related digital presence, web operations, content, and multimedia requirements.
- Hosted and managed events on-ground, handling real-time challenges and coordinating multiple teams to ensure smooth execution.
AI and Knowledge Engineering Journal
India (remote)
Intern
December 2024 – October 2025
- Screened incoming manuscript submissions for scope and quality, supporting the editorial review workflow.
- Managed the journal website and online submission system, keeping submissions and listings organised and up to date.
- Led outreach to prospective authors and reviewers, and created content and social media posts to grow the journal's visibility.
Liberating Solution
India
Web Consultant
July 2023 – June 2024
- Worked on business development and client acquisition, using cold calling, lead generation, and outbound outreach to identify and engage potential clients.
- Consulted with prospects to understand their business requirements and recommended suitable web, software, digital marketing, and technology solutions.
- Managed client communication, follow-ups, proposals, and negotiations while building long-term customer relationships.
- Coordinated with internal teams to ensure client requirements were clearly communicated and solutions were delivered effectively.
Education
Where I studied
BS in Data Science and Application
2024 – Present
IIT Madras
Indian Institute of Technology Madras
Resume
A Product & Growth generalist shaped by consulting, operations and founding.
Founder at MARG, COO at Hustlepreneurs and Subject Matter Expert at Kyptronix — I work across discovery, prioritisation, delivery, experimentation and go-to-market execution, and I'm looking for a Product & Growth role where that range compounds.
Get in touch
Let's build products that solve meaningful problems — and make them grow.
I'm currently looking for Product and Growth internships and early-career opportunities where I can contribute to user research, product planning, experimentation and go-to-market execution.
- pallabbarmansocial@gmail.com
- linkedin.com/in/pallabbarmanpb
- India
- Available for new opportunities